4iiii Innovations believes in empowering athletes by providing them with all the tools they need to get the most accurate results.  From recreational riders and runners to its sponsored professional teams, 4iii creates tools that help customers train for a personal best or podium finish.

The 54blue 3D and Manufacturing team worked closely with 4iiii to design and build both a premium and economy set of retail displays.

The 3D design of the concept went through a few iterations. During this phase, the apparent direction of having both a premium display and an economy version was identified. At a considerable cost savings over the beautiful premium display, the economy display comes packed with features.

Flat packed for cost savings, the economy display unit seamlessly assembles without tools, using powerful magnets. The box is packed with both styles of 4iiii power meters along with magnets that allow the retailer to front the one that generates the most sales. With a convenient brochure pocket on the back, this compact display has everything needed for successful retailing.

The displays have been shown to be impactful, and with some small iterations, multiple production runs have moved this display around the globe.

The Skull Candy listening station has been completed and installed in one of Canada’s premier snowboard shops, Unlimited Skate and Snow.

Skull Candy approached 54blue to produce a brand new consumer experience in the form of a listening station for their line of premium headphones. The station was built and designed to represent Skull Candy and match the aesthetic of the Canadian Rockies. It includes a HD LED television, an iPad with interactive application, and a few pairs of Skull Candy’s ‘Crusher’ headphones. Custom CNC cutouts brand the station and slat wall was used to maximize retail space and create retail flexibility.

The Skull Candy listening station lives in Unlimited Skate and Snow – which is located on the main street in Banff, Alberta, Canada.

As the newest addition to Winsport’s Performance Training Centre, 54blue and PowerWatts© teamed up to create a high-performance training gym – The Chamber©.

The first of it’s kind in Western Canada, The Chamber© by PowerWatts© is a training system that uses professional stationary bikes and computer technology to track and optimize performance and fitness for high level athletes to train in and out of their sport season.

Familiar faces to Winsport and the athletic world, 54Blue used 3d design technology to create a functional space that includes a reception area, coaching lounge, and warm up area that sits adjacent to the main cycling gym. During the construction process 54blue handled custom millwork, added new floors, implemented new electrical schematic and an HVAC ventilation system. New paint and matte printed wall fabric was added for relevant branding. To finalize the space, the team from PowerWatts© planted their technical bikes and monitors in the space bringing The Chamber© to life.

This truly is a one of a kind space that will torture and delight high-performance athletes for years to come.

When we received the call to make a new plan for the Strides south location, we jumped at the opportunity and embraced the hurried timeline put before us. Perched next to the most affluent community in the south of Calgary, the new Strides in Marda Loop location is twice the size of the original.

Feeding off the other location, we stuck with our custom designed, decentralized footwear islands with built in seating. Apparel from the premium brands merchandizes perfectly on the custom 54blue wall system. With lots of room to spare we fit in the treadmill for gate analysis and of course, the out-of-sight change rooms. We are huge fans of the team at Strides and are always ready to hop to work for them any time.

After being named the title sponsor of the Winsport Canada FIS-sanctioned superpipe this year, Under Armour® realized that this was not a small or simple feat. In their path to find a non-traditional and relevant way to bring the iconic Under Armour brand to this enormous feature, they sought aid from the branding professionals at 54blue. Understanding that Under Armour’s focus and heritage is the athlete and their development, 54blue wanted to create an impactful visual structure but also something that would be useful in everyday training as well as competitions. Thus, the concept of The Under Armour Locker Room was born.

As a long standing client of 54blue, Winsport Canada sought out aid to create a retail concept that educates consumers and sells safety equipment for high impact gravity sports. The ‘Impact Lab’ brand was conceived and with the help of two top quality manufacturing sponsors, Oakley and Giro, 54blue was provided all the crucial information necessary for this education zone.

The science section at the Impact Lab was built using three ANSI approved tests for eye protection and a series of impact tests for head gear. A baseline concussion test and proper helmet fitting display were subsequently added in to round off the education component.

54blue was involved in all things for this buildout; designing concepts, fabricating the infrastructure and printing and installing brand appropriate graphics on multiple surfaces.

‘Impact Lab’ is the first of it’s kind and has become a valuable tool for education and prevention of injury – a strong presence in building a healthy athlete community in Calgary.